The Dubs is proud of its association with The X Factor and has recently rolled out the 2012 website for FremantleMedia, working closely also with ITV.
For the last 9 years, The Dubs’ proprietary CMS has underpinned the digital experience and provided The X Factor’s production team with a simple and fast, multi-platform, content-publishing solution – able to withstand the stampede of millions of concurrent site visitors!
Good luck to our client and here’s to another great year.
The Dubs was recently commissioned by Splice to re-architect and re-design their company website, creating a more streamlined, functional and boldly-simple entity.
The new site runs on The Dubs’ proprietary CMS and allows Splice to better showcase their premium, post-production capabilities across TV, Film and Commercials.
The new Homepage layout:
The new Portfolio page layout:
The new Portfolio ‘in detail’ layout:
We love this video, created by the John St agency in Canada:
Whilst we produce and manage social media strategies, campaigns and content here at The Dubs, we also recognise that it’s crucial to have a sense of humour when it comes to social media and the associated rhetoric surrounding it.
As parodies go, ‘Pink Ponies’ is up there with Nathan Barley.
Imagine the brief:
‘Explain the story of the world in 200 countries over 200 years using 120,000 numbers – in just four minutes’.
Gulp.
Here’s how Hans Rosling approached it:
Great storytelling, 100% purpose data visualisation and not a tired eye in the house.
The Dubs has launched a branded conversation campaign for Tony Ferguson which sees two ‘Buddies’ share their weight loss stories in real time via Facebook.
The Buddies were chosen from a global recruitment drive across the Tony Ferguson Facebook channel – they are 100% real people with an eight week period in which to reach their respective weight loss goals. They will be sharing their daily experiences, no matter what occurs…
The content driven campaign sees daily micro content from The Buddies appearing on the Tony Ferguson Facebook wall and a weekly round up video which brings together their experiences from the last seven days - great if you miss a day of the story via the wall!
Week one has seen The Buddies tackle hunger, light-headedness and things to remember when exercising, all of which have also been covered in their week one round up video.
Importantly, The Buddies’ stories run alongside everyone else’s experiences, they simply represent one of the many extraordinary stories within the bigger picture of the global Tony Ferguson community and hope to inspire and be inspired by others throughout their journey.
Each week is unpredictable – The Buddies are real people after all, they have holidays planned, children on half term and plans involving house guests bearing alcoholic and carb ridden gifts. How will they manage their weight loss programme in the face of such distractions? We simply don’t know at this stage, which is what makes their stories so compelling.
As week two gets underway, one of The Buddies must face the challenge of a weekend in New York, her first time there. Determined to stay on track, we wish her all the best of luck in sticking to her weight loss plan and we can’t wait to hear all about it via her daily updates from the Big Apple…
We hope The Buddies reach their weight loss goals by week eight and look forward to them choosing a few festive outfits in a size or two smaller than this time last year…
We created this promo for our agency when rebranding. We were having trouble defining where we fit in and ‘digital agency’ seemed to pigeon hole us as web developers and online advertisers.
Sure, we cover that but our work increasingly wanders across disciplines such as documentary making, storytelling, social media and so it goes …
In the end we concluded (in our opinion only) that we strive to create environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other.
We believe ‘above the line’ and ‘below the line’ thinking is out of step with contemporary audiences and marketers need a new approach for increasing engagement with consumers.
So as we feel that previously entrenched definitions are fragmentating and merging then – who’s line is it anyway?
Given video is arguably the fastest growing media with adults online it made perfect sense for one of Australia’s strongest investment brands to showcase its knowledge to savvy investors using online video.
And while AMP Capital would be speaking with a sophisticated investor audience online it was important these investor insights videos to have personality.
Hence the talent was important, picked from known AMP Capital advisers who could speak engagingly about latest economic and investment trends and how AMP Capital’s products and people manage wealth creation.
These online videos are housed within a branded website called Digital INsights using real AMP Capital people to help humanise the investment group in an all to often faceless market sector.
And to promote Digital INsights we launched a rich media video online advertising campaign to encourage investors to visit the video portal and sign up for email updates.
Visit: AMP Capital Digital INsights
