We created this promo for our agency when rebranding. We were having trouble defining where we fit in and ‘digital agency’ seemed to pigeon hole us as web developers and online advertisers.
Sure, we cover that but our work increasingly wanders across disciplines such as documentary making, storytelling, social media and so it goes …
In the end we concluded (in our opinion only) that we strive to create environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other.
We believe ‘above the line’ and ‘below the line’ thinking is out of step with contemporary audiences and marketers need a new approach for increasing engagement with consumers.
So as we feel that previously entrenched definitions are fragmentating and merging then – who’s line is it anyway?