In 2012, after an analytics review showed that a large proportion of website users were accessing the Allen & Unwin website via smartphones The Dubs developed a dedicated cross platform mobile interface for the online store. This allows users to search, view and securely purchases books via their smartphones.
The mobile site uses the same secure payment functionality as the main website and sources its content from a centralised book database of over 11,000 titles via The Dubs’ content management system.
In addition, a full review of competitor activity in Australia was completed, which found that no other publisher or retailer had a dedicated e-commerce offering for mobile further positioning Allen & Unwin as innovator in their category.
To view the site go to allenandunwin.com using a smartphone.