In 2012, after an analytics review showed that a large proportion of website users were accessing the Allen & Unwin website via smartphones The Dubs developed a dedicated cross platform mobile interface for the online store. This allows users to search, view and securely purchases books via their smartphones.
The mobile site uses the same secure payment functionality as the main website and sources its content from a centralised book database of over 11,000 titles via The Dubs’ content management system.
In addition, a full review of competitor activity in Australia was completed, which found that no other publisher or retailer had a dedicated e-commerce offering for mobile further positioning Allen & Unwin as innovator in their category.
The Dubs is proud of its association with The X Factor and has recently rolled out the 2012 website for FremantleMedia, working closely also with ITV.
For the last 9 years, The Dubs’ proprietary CMS has underpinned the digital experience and provided The X Factor’s production team with a simple and fast, multi-platform, content-publishing solution – able to withstand the stampede of millions of concurrent site visitors!
Good luck to our client and here’s to another great year.
The Dubs is retained by Google to provide strategic and creative consultancy for international brands looking to utilise and innovate across YouTube, Google+, Streetview, GDN and Mobile.
The Dubs spent a chunk of last year developing the IA and producing interface designs for ING Direct UK’s transactional mobile banking offering – an offering which allows existing customers to:
• Manage their existing savings accounts
• Transfer money between accounts
• Set up SMS alerts
• Open subsequent accounts on the go
Here’s a short demo The Dubs produced to showcase the new service:
When it came to light the lion’s share of mobile traffic for online bank ING Direct in Australia was coming from iPhones, development of dedicated applications was the logical choice.
We created iPhone Home Loan application so people could access mortgage and loan information as they need it – for example, when they are actually on the go, viewing homes.
The application gives iPhone users the opportunity to find out how much they can afford to borrow by using a borrowing power calculator. Once they know their limits they can look at which suburbs they can afford to live in as well as looking up the suburb on a map through a link to a GPS Google maps tool.
In addition, the mobile banking application offers customers the opportunity to login to online banking, access to current interest rates, secure login to accounts, full account summaries, and the ability to transfer money and pay vendors using BPay.
The app is now available to download it from iTunes.
In 2012, after an analytics review showed that a large proportion of website users were accessing the Allen & Unwin website via smartphones The Dubs developed a dedicated cross platform mobile interface for the online store. This allows users to search, view and securely purchases books via their smartphones.
