Looking to strengthen Middle Eastern cinema, the Doha Film Institute was successfully launched at the Cannes Film Festival 2010.
The Dubs was commissioned to launch the web channel of the The Doha Film Institute.
The Doha Film Institute is Qatar’s first international organisation dedicated to film appreciation, film education, and to building a sustainable film industry in Qatar. DFI is committed to nurturing regional storytellers, while being entirely global in its scope:
The Qatar government made contact with us to create a broadband website to promote the inaugural ‘Doha Tribeca Film Festival’ being held in October 2009.
Their brief to us spanned a number of tricky facets. We were tasked with promoting the festival to Qataris’ locally but also to film fans internationally given the association with the renowned Tribeca Film Festival out of New York.
Obviously the Qatar government wanted us to create a hive of buzzing activity for the film festival during the event but they also wanted us to conceive ideas and drivers that would keep the Doha Tribeca website active all year round. We undertook an intense research period to get under the skin of what Qatari’s are into regarding film, technology and the internet. From this we decided on an approach heavily reliant on delivering relevant festival video material online and tapped social media channels to drive awareness and entice audience participation.
Video content includes film trailers but also delivers ongoing entertainment and news segments provided by Arab TV channel Al Jazeera’s film program The Fabulous Picture show. Social media is being tapped with Twitter posts and Facebook Connect, with website users able to login with their Facebook account to leave comments on the site:
