Tony Ferguson run a very successful business in Australia with over 600,000 people having undertaken a weight loss program with them. They teamed up with Boots the Chemist to launch their brand in the UK to over 60 million people.
Our task was to roll out their brand platform online to coincide with the launch of the program through Boots in store and online via Boots.com.
Users could purchase products through Boots and then sign up to the ongoing weightloss program through the Tony Ferguson website.
Registration offers them:
- 12 step email support program
- Blogs and forum tools allowing users to interact across the Tony Ferguson community
- 24/7 Online and phone support with trained advisors
- A wealth of health and weight loss information from Tony Ferguson himself