The iconic fashion house Pierre Cardin approached us to lift awareness of the luxury brand in the pacific region.
Online proved a natural avenue where we could create stylish websites focussing on Australia and New Zealand reflecting Pierre Cardin’s brand ethos. We also timed the
launch of the websites as a lead into promoting the depth of Pierre Cardin’s new Spring /Summer product range.
And we integrated the online branding into wider promotional aspects by dovetailing the website creative with other Pierre Cardin branding elements such as swing ticketing,
labelling, direct mail and print.
Our approach to the website design reflected the minimalist signature style of Pierre Cardin centred on photography with macro and micro zooming tools to observe fine details in clothing and other products:
We introduced UK retailer John Lewis into social media to promote the retailer’s ‘wedding services’ by seeding content into a dedicated blog and reaching out to a wider audience via Twitter posts.
The premise was that we follow the path of a real couple – Claire & Stuart – as they move towards their wedding day.
Social media was tapped with progressive video interviews of the couple being placed online while our couple are also maintained an ongoing blog and sent out Twitter posts of their experience leading up to the big day.
By doing this we engaged the ‘wedding service’ in active dialogue with potential customers in a genuine way and by default this pushed the John Lewis wedding services in a subtle but effective manner.
Lastly, the discussion generated allowed our John Lewis experts to join in with the conversation and provide advice and showcase the service without a hard sell:
