Given video is arguably the fastest growing media with adults online it made perfect sense for one of Australia’s strongest investment brands to showcase its knowledge to savvy investors using online video.
And while AMP Capital would be speaking with a sophisticated investor audience online it was important these investor insights videos to have personality.
Hence the talent was important, picked from known AMP Capital advisers who could speak engagingly about latest economic and investment trends and how AMP Capital’s products and people manage wealth creation.
These online videos are housed within a branded website called Digital INsights using real AMP Capital people to help humanise the investment group in an all to often faceless market sector.
And to promote Digital INsights we launched a rich media video online advertising campaign to encourage investors to visit the video portal and sign up for email updates.
Visit: AMP Capital Digital INsights